How You Should Build Your MLM Business Now That Old Techniques No Longer Work
Did you know that the old fashioned offline marketing methods of pounding the phones, holding meetings (one-on-on, hotel), pitching your business to leads, and trying to turn your friends and family members into business partners have come to an end?
It’s true.
When I started my MLM career back in 1985, I was taught to prospect anyone that was outside a 3 foot radius of my body.
Well guess what? “Prospecting” for business as we’ve known it, has changed and become totally obsolete. It’s an irrelevant, old-school sales technology that is only pursued by individuals who have yet to discover the methods Magnetic Sponsoring is based upon.
Business and life have changed since 1985, as a matter of fact; business and life have changed since 2009 when I moved my MLM business online to leverage the power of the internet.
The internet has created an entirely new world of opportunity for everyone, where you can literally re-invent your life, and turn a simple thought into a business for little or no money at all.
Hopefully, that’s a trend you intend to take advantage of, or you wouldn’t be here right now.
Perhaps we should start with a reality check.
Did you know that 97% of the people that start home-managed businesses fail within the first two years?
The reason is quite simple and something that I suffered from for years, lack of relevant knowledge and skills.
What do I mean by that? I came from a corporate background and had developed a strong set of skills that I naturally thought would position me for success in the MLM profession.
The reality for me was that the skills I learnt on the corporate side did not translate well at all to help build my MLM business. As a matter of fact, I think the only characteristic I was able to move over to MLM was my name and my smile.
Thank God that I also started a personal development journey in 1985 as well, or my career in MLM would have been short lived.
So jump ahead to 2009, I was introduced to a gentleman by the name of Mike Dillard who truly opened my mind as to how to effectively build my business in this new era.
Mike Dillard eventually became a business partner of mine and he taught me how to sell something to someone. He said quite simply, “Kevin, you’ve got to find a way to get invited into your prospects world and stop being a pest.”
Mike went on to say that there are only two options when it comes to building your business:
- Don’t change anything from my old techniques, keep throwing leads at the wall and hoping something sticks and perhaps I can beat the odds of the 97% failure rate. Or…
- Personally brand yourself online, so that you are positioned in the market place in a manner that allows interested prospects to find you, and contact you.
It did not take a rocket scientist (unless you are one) to realize that the second option was the best long term approach.
During Mike’s teachings he stressed one dynamic that is key to the concept of Magnetic Sponsoring:
“Who finds and contacts the other person first is very important. In Option 1, you were chasing the prospect. In Option 2, the prospect was chasing you, which means you are perceived as the expert, and hold all of the power and value in that situation.”
I had never really stopped to think about it before. That’s exactly what I had been doing for 24 years, chasing people.
Then Mike said something profound:
“The prospect invited you into his world, and is basically asking you to sell him your goods or services. You get to instantly bypass all of the barriers and walls that must be broken down by everyone else, and all of a sudden this isn’t about selling any more.”
It was at this point that I knew if I followed his advice, I would be positioned as the knowledgeable expert whose expertise will be sought out and pursued.
How difficult is it to position yourself as a knowledgeable expert?
It is really quite simple. The number one unique marketing weapon that you possess is YOU!
What I learned and what you will learn in Magnetic Sponsoring is how to use attraction marketing strategies to become that person… That leader and that expert that everyone wants to work with… The type of person whose phone calls and emails are welcomed and valued instead of detested and deleted.
Without question, you can be that person.
Here is a small sample of what you will learn in Magnetic Sponsoring:
- Two of the most powerful triggers in existence are value and status.
- People are genetically programmed to feel attraction towards others who have equal or higher levels of value and status and you’re no different.
- We respond this way because we stand to gain power through an association with that person.
- If you can establish a relationship with a person of greater status and value, your value and status automatically increase as well through that association alone.
Why is this important to me?
- New doors and opportunities are opened.
- New, inside knowledge can be gained that’s only reserved for people within that circle.
- New alliances and partnerships with other powerful people can be formed.
So, if you’re not sponsoring new distributors, if prospects don’t return your phone calls, or respond to your emails, it’s because you don’t hold any value in their eyes. You have nothing to offer them.
And that’s ok. Everyone start’s from square one, but if you want to achieve the highest levels of success in this profession, you need to change that.
The best way to increase your value to others, especially in the MLM profession, is to increase your knowledge level.
That is exactly what Mike did and what is taught in Magnetic Sponsoring.
Mike told me the following, “I spent a good year buying every course I could on online marketing, copywriting, and personal development, and by the end of that year, and I had so much to offer my prospects, that sponsoring literally became effortless.”
Remember that if you want to make the sponsoring process as easy as possible, you need to increase your value to your prospects by increasing your level of knowledge and experience.
Click here to get immediate access to a FREE Video Series about Magnetic Sponsoring. You’ll Learn How to Create Endless New Leads and Attract Hundreds of New Customers and Distributors to You Forever!
Do something great with your life today!
Kevin McNabb
The Responsible Network Marketer™
Today’s leadership word of the day is “humor.”
