In this article Andrew Cass outlines a 3-tiered approach to a marketing plan that includes: Message, Market and media.

All three of these components is critical to the success of your plan. If your message is not well crafted, then no one is going to read it. If you present a great message to the wrong audience, then it will also go unread. The same goes for if you choose the wrong or untested media for your message.

It isn’t until you incorporate all three of these critical pieces that your marketing plan has a chance of success.

Andrew J. Cass has done what many will never do — reaching the seven-figure mark in two separate industries before the age of 35 – Investment Banking and Direct Marketing. As a nationally recognized sales and marketing pro with a specialty in lead generation, Andrew now serves as Senior Vice President of Marketing for an Internet Marketing company as well as Vice President of Business Development for a private financial education company. He sits on the Board of Directors for both organizations.

To read Andrew Cass’ original article, please visit:

http://www.betternetworker.com/articles/view/do-you-utilize-the-big-3-in-your-marketing-efforts